South America is an increasingly popular destination for luxury travelers, offering unique experiences and adventures that cater to the elite. From high-end shopping to extravagant dining, South America has something for everyone in search of a luxurious vacation. In this article, we will explore the latest trends in luxury travel in South America and what makes it such an attractive destination for the wealthy traveler.
A recent survey showed elite travelers continue to search out ever more exclusive and private options with leisure activities offering them the option to maintain a certain social distance. Here are other highlights of the survey:
Top priorities are: family activities (45% of respondents), private visits to specific places of interest (41%), private swimming pools (39%), deserted stretches of beach (32%) and remote and isolated locations away from major centers (32%).
On the other hand, only 8% of respondents planned to go on large group excursions, still reflecting a more reserved behavior among luxury tourism consumers. Daily accommodation services, such as housekeeping, are also an important demand, with more than 60% of respondents appreciating this feature.
Recovery in Central, Caribbean, and South America increased international flight arrivals by 26% during 2022, according to a report from ForwardKeys, an important tourism industry data provider.
The Attraction of Latin America
One of the factors that has contributed to the attraction of Latin American destinations to world tourism are the many places where luxury travelers can have experiences outdoors and in rural communities away from the noise of large urban centers.
The pandemic accelerated the trend of sustainable tourism and travelers are seeking experiences in nature with options for luxe accommodations. For elite travelers, the geography of Latin America has been ideal for its wide range of activities in national parks and protected areas in a wide variety of ecosystems – from deserts to mountains and lush jungles. While the industry's recovery in the region is still underway, it has proven to be a favorite for a new generation of tourists.
Casa Pombo, Cartagena, Colombia
Casa Pombo is a breathtaking historic estate and one of Cartagena's most exquisite examples of the grandeur of Spanish colonial architecture. Nestled in the very heart of the Colombian port city, this home is a stone's throw away from some of Latin America's most beloved landmarks and cultural institutions, from the Governor's Palace to Cartagena's Cathedral. The imperial history of this majestic colonial mansion dating back to the 16th century is exquisitely preserved by Casa Pombo, wonderfully capturing the vibrancy of the culture. Original Hispano-Arabesque columns line the luscious veranda, the authentic masonry abounding in classical beauty next to rustic wooden flourishes. Fifteen bedrooms can accommodate up to 32 guests.
“Slow” Travel a Big Trend
Slow travel is one of the biggest travel trends right now, and it will continue to grow this year. This style of exploration has mega benefits, allowing you to take your time and be fully immersed in the local lifestyle of a new place. South American is the ideal destination for this type of travel. You will want to spend a few weeks wandering at your own pace and making connections with the land and the locals. Here are some “slow” travel ideas:
· Peru’s Sacred Valley. One of the most famous attractions in all of South America is located just a short way away from a charming, peaceful region known as the Sacred Valley. Travelers wanting a rich cultural exchange, vivid scenery, delicious food, and an exciting adventure around every corner should consider spending some time here.
· Breathtaking landscapes of Patagonia. You must see the wondrous beauty of this place with your own eyes. Mountains, glaciers, lakes, and a myriad of activities like diving, hiking, horseback riding are all on offer.
· The Colombian coast. Soak up the sun, visit Cartagena, and immerse yourself in the history of this wonderful area. Brimming with fine restaurants, powdery beaches, and remote areas, you will want to spend a good amount of time on the coast.
· City life in Medellin. Traveling to the City of Eternal Spring for a luxury, slow travel adventure is wonderful for anyone who wants vibrant nightlife, incredible culinary options, and rich art and culture around every corner.
· The Peruvian Andes Mountains. Here, there is a charming little city – Puno –offering adventure and cultural immersion. Plus, it serves as an excellent gateway to the world’s highest navigable lake: Lake Titicaca.
· The Amazon Rainforest. If you want the ultimate luxury vacation, climb onto a river cruise through the Amazon for a week of total relaxation. Cruising the Amazon is one of the best ways to see this buzzing natural oasis. You’ll get to study unique wildlife, visit extremely remote indigenous communities, and relish luxury accommodations and services aboard your ship.
As you can see, South America is becoming one of the hottest luxury destinations for the elite. From its stunning beaches to its diverse culture, South America has a lot to offer those looking for an unforgettable travel experience. From exploring the Amazon rainforest in Brazil to visiting Machu Picchu in Peru, there are plenty of unique experiences luxury travelers can enjoy in South America. With its diverse landscapes, vibrant cities and delicious cuisine, South America is sure to deliver an unforgettable travel experience for all luxury travelers. We invite you to reach out to an LVH client relations professional today to get planning started for your forever memorable vacation to amazing South America. There is no time like the present to start planning on making those memories that will last a lifetime!